Australians continue to underestimate how often our children are abused, safety advocates warn.
A daily average of 88 young victims or one every 16 minutes encountered some form of neglect or physical, emotional or sexual harm during 2017-2018, Australia Institute of Health and Welfare data reveals.
It's alarming how little people are aware of what goes on, Save the Children Australia's principal adviser on child protection Karen Flanagan told AAP.
Just 10 per cent of 1000 Australians surveyed online in September for the child rights organisation correctly estimated how many children are abused each day.
Parents were more likely than others to underrate how often the abuse happens, despite most abuse occurring in the home, the results released on Tuesday reveal.
Convinced it is the type and quality of the service that makes a difference, Ms Flanagan is helping launch the organisation's centenary appeal to raise $100,000 in seven days.